Sarja: Insight Guides

Sarja: Insight Guides

Muu(t) tekijä(t): Hans Hoefer, Phil JarrattSarja: Insight guides

Muu(t) tekijä(t): Tom SmythSarja: Insight guides

Muu(t) tekijä(t): Ruth WilliamsSarja: Insight guides

Save time and money by building your own beekeeping equipment. Learn to craft equipment that is tailored to your particular climate and setup. Full of insightful tips and covering a variety of hive types, Pisano includes all the basic infrastructure you need to keep your bees happy and active — and your pantry full of honey.mehiläiset mehiläistarhaus

Asiasanat: brändit

Asiasanat: psykologia, mainonta, tutkimus, tunteet, oppiminen, psykologiset tekijät, research, muisti (kognitio), psychology, Advertising, Human information processing, Psychological aspects

Muu(t) tekijä(t): Paul G. RaspinAsiasanat: markkinointi, strategia, suunnittelu, planning, Marketing, strategy, Marketing research, Markkinatutkimukset

Muu(t) tekijä(t): Tom Le BasSarja: Insight guides

Muu(t) tekijä(t): Tom Le BasSarja: Insight guides

This new translation of The Upanishads is at once delightfully simple and rigorously learned, providing today’s readers with an accurate, accessible rendering of the core work of ancient Indian philosophy. The Upanishads are often considered the most important literature from ancient India. Yet many academic translators fail to capture the work’s philosophical and spiritual subtlety, while others convey its poetry at the cost of literal meaning. This new translation by Vernon Katz and Thomas Egenes fills the need for an Upanishads that is clear, simple, and insightful – yet remains faithful to the original Sanskrit. As Western Sanskrit scholars who have spent their lives immersed in meditative practice, Katz and Egenes offer a unique perspective in penetrating the depths of Eastern wisdom and expressing these insights in modern yet poetic language. Their historical introduction is suited to newcomers and experienced readers alike, providing the perfect entry to this unparalleled work.

Improve your understanding of Chinese people and culture through key words and language.The Chinese Mind pinpoints traditional Chinese values and behaviors that continue to play a significant role in their business and social relationships. Long-term expatriate and journalist Boye Lafayette De Mente also identifies key areas of Chinese culture that have changed as a result of the adoption of a market-based economy and other elements of Western culture. It includes discussion topics and questions, along with an extensive selection of Chinese "code words" that explain the essence and role of certain elements of traditional culture that have survived into modern times. Covering everything from the importance of the great Chinese philosopher Confucius to the influence of foreign fast food and video games, this book provides a wide-ranging glimpse into the Chinese mind.Some of the vital concepts explored here include:Yin and Yang—the search for balance in all things.Mianji—the importance of face.Hong—looking at things holistically.De—the power of virtue.Guo cui—the national essence of the Chinese.Zhong fu—the pursuit of insight.Bi —unity the Chinese way.The Chinese Mind is an excellent overview of Chinese tradition, history, and culture that is perfect for students, tourists, or anyone who is curious about life and business in China.