Gil Bashe, Aspen Publishers, 2000
Muu(t) tekijä(t): Nancy J. Hicks, Amy ZiegenfussAsiasanat: markkinointi, terveyspalvelut, brändit, hälsovårdstjänster, marknadsföring, Marketing of Health Services, Names, Brands, Branding (Marketing), Medical care, Corporate image, Product Line Management